NL-JAPAN AGENCY
leiden 2025

your gateway to people,
places & products in japan & the
netherlands

kibatsu (奇抜) means 'unconventional' or 'strikingly different'. It reflects our belief that the most valuable ideas, connections, and experiences happen outside the expected path.
01

travel

02

strategy

03

matchmaking

04

sourcing

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Home About

why choose us

We combine sharp strategy with creative insight and a hands-on, human approach. With backgrounds in business, law, research, education and the arts, we think across disciplines and deliver with care and precision. We work quickly, ask thoughtful questions, and tailor each project with focus and imagination. We operate from deep networks in both Japan and the Netherlands.
Why choose us

Our Services

travel

High-end cultural trips for teams, combining business goals with deep immersion and curated learning.
About travel

strategy

From opportunity scans to full concept plans—we map the path forward.
About strategy

matchmaking

We connect you with unique creators, thinkers, and initiatives to spark meaningful collaboration.
About matchmaking

Sourcing

We locate rare goods and coordinate trusted import/export partners.
About Sourcing
Home Services
Selected Work
Website Redesign: Improving user experience and modernizing design.
Social Media Campaign: Building brand awareness and engagement.
Clients
2023

Oceania

Branding
2023

Fleuré

Branding
2022

Northland

Branding
2022

Véloce

Branding
2021

Azure

Branding
2021

Sage

Branding

about us

We're Josha Sietsma and Machteld Zee—two Dutch professionals united by our legal background and over a decade of collaborative partnership. We first met at a conference in the Cotswolds, when Josha was teaching history and Machteld was working with a London-based think tank.

Since then, Machteld has evolved into a researcher for a major organization and multidisciplinary artist. Josha has become a serial entrepreneur with proven success building ventures across multiple sectors. Together, we've cultivated extensive networks spanning business, culture, education, and the arts—connecting the Netherlands and Japan.

In 2025, we launched Kibatsu & Co. to unite our experience, curiosity, and profound belief in the power of creative connection. We combine sharp analytical thinking with creative vision, speed with depth, and a passion for unexpected possibilities. Our work bridges business and culture, East and West—through curated experiences, strategic sourcing, and original collaborations.




machteld zee

Team Member
Creative Director
Machteld Zee leads our creative vision with strategic insights and innovative ideas.

josha sietsma

Team Member
head of business development
Josha Sietsma drives strategic partnerships and closes deals that grow your business.

ayano yamada

project assistant (tokyo)
Our Tokyo liaison Ayano Yamada ensures smooth coordination and reliable local insight.